Article is
Here and has a crude but cool looking draft of the prototype.
I was kind of wondering when someone would emulate the evolution of the golf ball on a smaller scale - of course the article is from the product's creators so it probably carries a bit of bias and the tests spoken of are rated with words like "far better" or "more accurate" instead of actual measurements to make the point.
Either way I think the idea is at the least inventive and ambitious and could do a good job of changing the face of accuracy/distance in our sport and maybe more so for snipers? Guess we'll have to wait for some final products to be released and reviewed.
btw hope this isn't a repost or old news as it is new to me and i didn't see it when i searched. someone let me know if it is tho.